In Episode 3 of the New Labor Discussions: Rethinking How We Work, Tony Catalano and Catherine Morgan speak with marketing consultant Susan Tyson, who specializes in B2B marketing and operates as a fractional CMO or outsourced marketing director www.sgtyson.com. We talk about Susan’s concise and incredibly helpful new book, Marketing Essentials for Small Business – Your Guide to Business Marketing. (It’s the book Tony wishes he’d had when he was growing his IT consulting firm.)