Experience
40+ Years of Strategic Marketing Leadership
With 40+ years of experience across agency, corporate, and consulting roles, I specialize in helping sales-led B2B service businesses and manufacturers build marketing strategies that drive growth. I provide executive-level marketing leadership without the full-time cost, ensuring your efforts are focused, effective, and aligned with your business goals.
Areas of Expertise
- Marketing Strategy and Brand
Positioning: Clear, actionable strategies that define your competitive edge and strengthen brand identity - Sales Enablement and Lead
Generation: Aligning marketing and sales with targeted communication, automation, and training to drive results - Marketing Audits and Optimization:
Identifying gaps, strengths, and opportunities to refine your marketing approach - Customer Personas and Messaging:
Crafting targeted messaging that speaks to the right audience at the right time - Sales and Marketing Collateral:
Presentations, sell sheets, and content that support your sales team - Scalable Support: Flexible engagement that grows with your business and turns strategy into execution
Industry Experience
I’ve worked across widely diverse sectors including automotive, financial services, healthcare, technology, and business services. Adaptable and quick to integrate, I focus on delivering effective, timely solutions.
Work Experience
- Marketing Consultant, 2014 to present
- Solera Holdings, transportation technology, 2022
- Misix Inc, data-driven marketing agency, 2012 to 2014
- Kain Automotive, car dealer training, 2012
- Dealer Communications / Digital Dealer Conference, 2010 to 2012
- Cars.com dealer marketing, 2002 to 2010
- DraftWorldwide (now FCB), 1999 to 2002
- Jacobs and Clevenger, 1998 to 1999
- Frankel (now Arc Worldwide), 1996 to 1998
Education
- MLA, DePaul University, School for New Learning, focus on teamwork and leadership
- BA, DePaul University, School for New Learning, Communications