Marketing Essentials
Marketing Advisor for Small B2B Service Businesses
Expertise Without the Overhead
I help small B2B service businesses and manufacturers build marketing that actually works — clear messaging, a focused strategy, and consistent execution.
You might be a good fit if you:
- Have tried different tactics but haven’t seen the traction you expected
- Know you need a strategy, not just more activity
- Are ready to stop guessing and start working from a plan
- Want an experienced marketing advisor to guide the work
01
Fractional Marketing Leadership
- Develop and oversee your marketing strategy
- Strengthen brand positioning and messaging
- Align marketing with business development and sales
- Strategic C-level guidance without the full-time cost
02
Marketing Strategy
- Define your unique value and competitive edge
- Build a focused roadmap around your business goals
- Prioritize efforts most likely to drive growth
03
Marketing Audits
- Branding, messaging, and positioning
- Website, SEO, and digital presence
- Lead generation and marketing performance
A Few Credentials Worth Noting
- Author of “Marketing Without the Nonsense,” “Marketing Essentials for Small Business,” and “The Marketing Audit Guide”
- Trusted by ComEd, USPS, Cars.com, and Oldsmobile
- Available for speaking and mentoring