Marketing Essentials
For Small B2B Businesses Ready to Stop Spinning and Start Growing
You’ve tried tactics. Some worked. Most didn’t. And you still don’t have a clear picture of what’s actually moving the needle.
That’s not a budget problem. It’s a strategy problem.
When you have the right strategy, your marketing stops feeling like guesswork. Your team knows what to do. Your sales conversations get easier. And you can look at your marketing spend and see where it’s going and why.
That’s what I help you build.
I work with sales-led B2B businesses between $3M and $30M in revenue — companies that are serious about growth but don’t need (or want) the overhead of a full-time CMO.
You might be a good fit if you:
- Are running marketing on instinct and know it’s time for a plan
- Have activity but not momentum
- Need someone who can lead the strategy and help you execute it
01
You need marketing leadership without the full-time hire
- A strategy you own, not one you’re handed and left to figure out
- Messaging that reflects what actually makes you different
- Marketing and sales working from the same playbook
- Executive-level guidance at a fraction of the cost
02
You need a plan that points to the right work
- Clarity on what makes you the better choice for your best clients
- A roadmap built around your goals, not generic best practices
- Focus on the few things most likely to drive growth, not everything at once
03
You need to know what's working and what's wasting money
- An honest look at your messaging and whether it’s landing
- A clear read on your digital presence and where it’s losing people
- A plain-language assessment of what to fix, keep, and stop
A Few Credentials Worth Noting
- Author of “Marketing Without the Nonsense,” “Marketing Essentials for Small Business,” and “The Marketing Audit Guide”
- Trusted by ComEd, USPS, Cars.com, and Oldsmobile
- Available for speaking and mentoring