Experience

40+ years of experience

40+ Years' Experience

I Help Businesses Succeed with Strategic Marketing 

With over 40 years of experience, I focus on small businesses as a Fractional CMO (fCMO). My expertise spans agency, corporate, and consulting roles, with a specialization in B2B. My goal? To deliver impactful strategies that drive growth and create a competitive advantage.

Areas of Expertise 

  • Strategy, Planning, and Branding: Building actionable strategies that align with your business goals and strengthen brand identity. 
  • Sales Team Support: Enhancing sales enablement with customized communication, automation, and training. 
  • Marketing Audits: Conducting in-depth evaluations to identify strengths and areas for improvement. 
  • Personas and Messaging: Developing targeted customer personas and messaging that drive conversions. 
  • Sales Materials: Creating compelling collateral like sell sheets and presentations to support your sales process. 

Fractional CMO Capabilities 

  • Flexible, on-demand marketing leadership that scales with your business 
  • Full CMO expertise with the adaptability of a consultant
  • Support from strategic planning through execution 

 

Industry Experience 

I’ve worked with diverse sectors: automotive, financial services, healthcare, technology, and business services. Adaptable and quick to integrate, I focus on delivering effective, timely solutions.

Ready for a strategic partner? Let’s elevate your business together.

Work Experience

  • Marketing Consultant since 2014
  • Solera Holdings, transportation technology company in 2022
  • Misix Inc, a data-driven marketing agency from 2012 to 2014
  • Kain Automotive, a car dealer training organization, in 2012
  • Dealer Communications | Digital Dealer Conference from 2010 to 2012
  • Cars.com dealer marketing from 2002 to 2010
  • DraftWorldwide (marketing agency now called FCB) from 1999 to 2002
  • Jacobs & Clevenger (marketing agency) from 1998 to 1999
  • Frankel (marketing agency now called Arc Worldwide) from 1996 to 1998

Education

  • MLA, DePaul University, School for New Learning, with a focus on teamwork and leadership
  • BA, DePaul University, School for New Learning, Communications
I Help Businesses