Strategic Marketing Leadership

With 40+ years of experience across agency, corporate, and consulting roles, I specialize in helping small B2B service businesses and manufacturers build marketing strategies that drive growth.

As a Fractional CMO, I provide executive-level marketing leadership without the full-time cost, ensuring your marketing efforts are focused, effective, and aligned with business goals.

Areas of Expertise 

• Marketing Strategy & Brand Positioning: Developing clear, actionable strategies that define your competitive edge and strengthen brand identity.
• Sales Enablement & Lead Generation: Aligning marketing and sales with customized communication, automation, and training to drive results.
• Marketing Audits & Optimization: Identifying gaps, strengths, and opportunities to refine your marketing approach.
• Customer Personas & Messaging: Crafting targeted messaging that speaks to the right audience, at the right time.
• Sales & Marketing Collateral: Creating compelling presentations, sell sheets, and content to support your sales efforts.

Fractional CMO Capabilities 

• Strategic marketing leadership, when you need it
• Scalable support that grows with your business
• Full CMO expertise with the flexibility of a consultant
• Execution oversight, ensuring strategies turn into results

Ready to take control of your marketing? Let’s talk.