Experience

40+ years of experience

I Help Businesses

40+ Years Experience

I solve marketing problems for small businesses.

I’ve handled marketing projects on the agency side, on the corporate side and as a consultant with a range of businesses, with a focus on B2B. My experience goes wide and deep:

  • Marketing audits
  • Strategy, planning, branding
  • Sales teams and the selling process
  • Sales communication, sales enablement, and automation
  • Personas and targeted sales messages
  • Sales collateral and sell sheets
  • Direct marketing, email marketing, segmentation
  • Trade shows and conferences, sales meetings, and events
  • Content marketing and social media

I’ve worked in a wide range of industries including automotive, financial services, healthcare, technology, and business services. 

I’m adaptable and flexible, skilled at asking the right questions and can ramp up quickly. 

Work Experience

  • Marketing Consultant since 2014
  • Solera Holdings, transportation technology company in 2022
  • Misix Inc, a data-driven marketing agency from 2012 to 2014
  • Kain Automotive, a car dealer training organization, in 2012
  • Dealer Communications | Digital Dealer Conference from 2010 to 2012
  • Cars.com dealer marketing from 2002 to 2010
  • DraftWorldwide (marketing agency now called FCB) from 1999 to 2002
  • Jacobs & Clevenger (marketing agency) from 1998 to 1999
  • Frankel (marketing agency now called Arc Worldwide) from 1996 to 1998

Education

  • MLA, DePaul University, School for New Learning, with a focus on teamwork and leadership
  • BA, DePaul University, School for New Learning, Communications