About

Marketing Essentials

Fractional CMO for Small B2B Service Businesses & Manufacturers

I’m Susan Tyson, a Fractional CMO and marketing strategist helping small B2B service businesses and manufacturers build and execute marketing strategies that actually drive growth without the overhead of a full time CMO

Many business owners struggle with marketing because they’ve tried different tactics without a clear strategy. I provide executive-level marketing leadership, helping clients cut through the noise, focus on what works, and align their marketing with real business goals.

Fractional CMO (fCMO) Services 

As a Fractional CMO, I serve as your on-demand marketing executive, bringing decades of experience without the full-time cost. I help businesses:
 
  • Develop and oversee a cohesive marketing strategyStrengthen brand positioning and messaging
  • Optimize websites, SEO, and lead generation
  • Align marketing with business development and sales
 

Business Marketing Strategy 

A strong marketing strategy is the difference between activity and results. I help businesses:

  • Define their unique value and competitive edge
  • Develop a focused, data-driven roadmap
  • Align marketing efforts with business growth goals

Marketing Audits 

If your marketing isn’t delivering results, my Marketing Audit Program provides clarity and direction. I assess:

  • Branding, messaging, and positioning
  • Website, SEO, and digital presence
  • Lead generation and marketing performance

If you’re ready to stop guessing and start growing, let’s talk.

I’m always interested in working with owners of small businesses who want to recharge their marketing program with a marketing audit that includes a review of messaging, competition, marketplace, and marketing efforts including social media and customer support communications.