Marketing Essentials
Fractional CMO for Small B2B Service Businesses & Manufacturers
Expertise Without the Overhead
- Clarify your message
- Strengthen your marketing strategy
- Get results without hiring a full-time CMO
I work with owners of small B2B service businesses and manufacturers who:
- Have tried different marketing tactics with mixed results
- Know they need a strategy, not just more activity
- Are tired of doing all the marketing themselves
- Want a trusted expert to guide, plan, and execute
01
Fractional CMO (fCMO)
- Develop and oversee a cohesive marketing strategy
- Strengthen brand positioning and messaging
- Optimize websites, SEO, and lead generation
- Align marketing with business development and sales
02
Marketing Strategy
- Define their unique value and competitive edge
- Develop a focused, data-driven roadmap
- Align marketing efforts with business growth goals
03
Marketing Audits
- Branding, messaging, and positioning
- Website, SEO, and digital presence
- Lead generation and marketing performance
As a Fractional CMO, I provide C-level marketing leadership on a part-time basis, helping businesses like yours grow smarter, not harder.
How I help:
- Brand Positioning & Messaging
- Marketing Strategy & Execution
- Website Optimization & SEO
- Demand Generation & Lead Nurturing
- CRM & Sales Enablement
Proven marketing leadership—without the full-time cost.
Author of Marketing Without the Nonsense, A No-Fluff Guide for Owners of Small Businesses Who Want to Get It Right; Marketing Essentials for Small Business; and The Marketing Audit Guide
Trusted by Brands Like ComEd, USPS, Cars.com, Oldsmobile, & More
Speaker & Mentor – Helping business owners simplify and amplify their marketing