Experience

During my career, I’ve learned how to deliver the right message to end users – whether sales people or B2B customers – that is timely, targeted and relevant. I can combine the 10,000-foot strategic view with spot-on tactical solutions, under tight deadlines and shifting priorities. I’m a marketer with a love for sales – the people, the processes and the targeted messages – and the experience to deliver results.

I’ve had an opportunity to work with a range of businesses, both client-side and agency, with a focus on B2B; my experience goes wide and deep

  • Strategy, planning, branding
  • Sales teams and the selling process
  • Sales communication, sales enablement and automation
  • Personas and targeted sales messages
  • Sales collateral and sell sheets
  • Direct marketing, email marketing, segmentation
  • Trade shows and conferences, sales meetings and events
  • Content marketing and social media
  • Independent contractors and employees
  • Franchise and independent networks